The State of Digital Marketing in the New Normal

We are all facing a host of new and unique challenges, both personal and professionally, as we adjust to the “new normal” of life at home. From a digital marketing perspective, businesses can actually think of this time as an opportunity to connect with customers in new and meaningful ways.

Today, winning brands are focused on providing comfort & utility during this time of fear & uncertainty.

If necessity is the mother of invention, then we should see a wide range of innovation and customer-centric solutions coming out from this unprecedented time. We have been cut off from the majority of our everyday rituals and conveniences on a massive scale, as every sector of public and private life has been disrupted by this global health crisis. Through it all, people are more connected than ever through technology and social media.

So where do small businesses go from here?

Some guidance from our perspective:

DON'T

• Go dark
• Run "business as usual" content
• Recycle CDC guidelines or news
• Throw a pity party

DO

• Continue marketing communications
• Create new content for all channels
• Address COVID-19 in a way that makes sense for YOUR business
• Find ways to add value to your community

In early April, we saw a mix of wins and cautionary tales as brands struggled to adapt. Now, moving into our third month of shelter-in-place orders we are inspired by companies that have not only embraced the new normal but are thriving in it. They are providing comfort & utility to their customers and their community, and that is something people will remember long after the quarantine is over. ❤️

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